Artist’s Notebook – Art Crawl

Carnegie Gallery, Dundas (Ont).
Carnegie Gallery, Dundas (Ont).

Artist’s Notebook – As an artist, the art crawl should be a must; but to be frank, I rarely get to them.  By Friday evening, I just want to go home and relax.

If there is a gallery opening with an artist that I really appreciate then I make the effort.  My attendance doesn’t really depend on the day or location.  For example, Christina Sealey showed her new works at the Carnegie Gallery in Dundas on a bitterly cold night last year.  The place was packed with patrons and supporters for each of the three different artists showing that evening.

In my view, this is why social media is so important; people want to know if the effort of visiting a gallery is worth the effort.  Social media is your way of raising your profile and promote your new works.

A big name gallery owner in Toronto once said that he rarely makes sales with people who walk in from the street.  I can understand this experience because art is a luxury good, your selection reflects strongly on your tastes.  It is very unlikely that you are going to gamble a few thousand dollars on something without a certain amount of research and reflection.

I find many galleries and artists seem to hold tight to any information that may make their potential patrons more informed.  Maybe artists and gallery owners fear that more information about their interests and techniques will somehow destroy the mystery and power of their picture puzzles.

Anyway, the art crawl is a great development, but I need to know in advance that there is something worth seeing.

Artist’s Notebook – Need for Promoting Local Artists

Central School Project, Hamilton (Ont). Photo by Chris Erskine, Urban Landscape Artist
Central School Project, Hamilton (Ont). Photo by Chris Erskine, Urban Landscape Artist

Media attention is essential for any artist and Chris Farias is certainly providing this for local Hamilton Artists.  Chris Farias is a partner and owner of Kitestring, a creative marketing and design firm based in Hamilton.

On Friday, CBC Arts posted a short film by Chris, giving a tour of two local Hamilton Artists: Steve Mazza, prop maker; and Stephanie Seagram, mixed Media Artist.

My impression is that this film is part of a larger project that will highlight Hamilton artists.

Despite the acclaim for Hamilton’s arts community, I still feel there is not enough attention given to the artists. So, efforts like Chris Farias’s short film are critical for artists and collectors.

For example, I make a real effort to follow the Hamilton art scene, but I still managed to overlook the Steve Mazza.

In Farias’s film, he notes several strange objects on a table that were part of an art project several years back.  Reviewing Mazza’s website, these weird objects turn out to be smoke from fantastic small models of brick-like factories.

These works are just one of several wonderful examples of his creativity. Without someone like Chris Farias promoting Steve Mazza, I may have continued to miss his work.

So, well done to Chris Farias and I hope he continues this promotional efforts.