Challenge of Blogging – Part 4 Your Audience

Challenge of Blogging by #artist @erskinec

Challenge of Blogging by #artist @erskinec

The Challenge of Blogging – Who is your audience?

The power of social media is the ability to create that special relationship with people who love and support your art. This relationship is what separates you from the hundreds of other artists.

This is not a competitive thing, it’s about your art being able speak to people in a way that no one else can; it’s about creating value and meaning.

In the past, this relationship might have occurred within the framework of institution like a club, bar, bookstore, or gallery.

In my younger days, my friends would always to go to particular clubs and bars when certain indie group returned for a local performance.

I also still remember the midnight release of Harry Potter and the Goblet of Fire at Bryan Prince in Westdale. There were hundreds of pre-teens and their parents waiting and socializing on King Street as everyone counted down the hours and then minutes to the release. It was an amazing and rewarding experience; something that marked a generation.

Finally, I remember a time when you could enter a gallery and not feel pressured into buy a painting on the spot. The owner would actually expect you to return dozens of times, educating yourself about the artist and his or her body of work. These days you are likely to get friendlier service at Tim’s Hortons than an art gallery.

So, when you are creating your blog and developing your personal narrative, reflect on who your audience might be. You will often get it wrong, but through trial and effort, you will gain a better sense of who likes you work.

While you are talking to the whole world, in reality you are not. You are trying to connect to people who are like you and want to find something interesting and different. You are throwing a party, who would you invite and why?

You need to have a focus.

Next week: How much of me should I put out there?

About Chris Erskine

Visual Artist and independent film-maker. Try to post summaries of my artistic activities once per month. View all posts by Chris Erskine

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Rebalance

You are now looking at a demo of the Rebalance theme by Automattic

Fusion

Championing a young, diverse, and inclusive America with a unique mix of smart and irreverent original reporting, lifestyle, and comedic content.

fadedgenes

A Chronicle of the people of the Methodist Church in Canada

Spinnaker Films: Blog

Film / TV Production Company based in Sydney, Australia

savecenturymanor2

This is the official web site of the Save Century Manor Task Force 2 (CMTF2). This task force was created not only to draw attention to the existence of Century Manor, an important Hamilton heritage building in danger of demolition by neglect, but also to provide information on Century Manor and to gain support within and outside our community for our ongoing fight to save and preserve this heritage building through restoration and adaptive reuse.

reality sandwiches

Snack on this

cate inglis : urban landscapes

contemporary urban landscapes by award-winning Scottish artist

digitalfilms

a blog by Oliver Peters

%d bloggers like this: