Dec 1, 2013
I listen and watch a lot of Youtube music videos while working in the studio. Recently I came across two amazing channels: FifGen Films and Kina Grannis.
FifGen Films is a creative music video outfit located on the West Coast. They have produced music videos for Lindsey Sterling, Peter Hollons and Pentatonix. My favourite video is the making of Radioactive. What I find most impressive about FifGen Films is how they make great creative videos on relatively inexpensive equipment.
What I find remarkable about Kina Grannis is the way she combines the written word with a video diary. Grannis is also very creative in how she builds fan support by letting people get a first-hand account into her efforts at gaining a music label contract; her experiences on tour; and the whole experience of being a musician. It is not self-promotion but a sharing of her experiences with her fans.
With new technology and some creativity, a visual artist can now engage their supporters in the art making process. This is much more than a virtual studio tour.